By Dean Anderson, Gamestatix.
As every entrepreneur knows having a true passion for something means knowing it inside out – becoming an expert. This is a worthy skill, particularly if the knowledge gained is used to improve the art itself. Anyone who’s tried to nail every challenge in Myst, complete the epic journey that is Dark Souls, or get the better of Mike Tyson in Punch Out!! on the NES, will understand the skill and dedication gamers have.
The vital role of players in games development
Developers need dedicated players with the insight and experience to review their work and provide crucial feedback at different stages throughout the creation of their games.
Players are also needed to create game mods and additional in-game content to extend the life of titles, and, increasingly, to help in the promotion of games themselves.
Adding value should and can be rewarded
The time, attention and skills of players add significant value to the games industry, and I believe it’s time this value was fairly recognised and rewarded across the board.
There are many sites that reward users with virtual currencies for various activities such as playing and reviewing online games. However, without being pegged to cryptocurrencies, these rewards can be used only on the site itself, or, at best, be converted into retail vouchers.
Thankfully, some platforms working to change this system by allowing anyone to sign-up and start making money.
For example, Steemit is a blogging and social networking ecosystem fuelled by blockchain-generated Steem and Steem Dollars for creating and engaging with content.
Gamestatix will use a similar model, allowing developers and players to find each other and collaborate on many innovative titles. And for every value contribution, players will receive cryptocurrency rewards that can be used to buy games or be exchanged for traditional fiat currencies.
Anyone will be able to make ‘real-world’ money simply by playing games, and by taking part in games-related activity.
Finding skilled people
To make it easier for developers to connect with the right players, players will be listed in a directory that details their skills and expertise. So, whether a player’s forte is in finding bugs, exploring every inch of a map, or knowing exactly how a game engine can be used to its full potential, they’ll be listed as such.
As players make a name for themselves on platforms such as Gamestatix, they’ll attract more and more opportunities to work with developers.
Think about all that goes into the creation and promotion of a game, and it’s clear that a connected global talent pool of players could make all the difference.
Experienced players are already making masterful additional content that can be used in a variety of different games, and players are constantly sharing social content around their favorite titles, but they have, until now, rarely seen financial rewards for their efforts.
A new model
Players will be soon able to establish themselves as third party developers, playtesters or micro influencers, and earn a living doing so. Communities have always been the lifeblood of the games industry and rewarding such community action is long overdue.
This new model will be a revolution for the industry, and for the millions of dedicated players who have fuelled it for decades.
Although there are already a number of ways for players to monetise their gaming skills and insight today, they all come with limitations:
Livestreaming – as soon as internet speeds allowed it, players began broadcasting their play sessions to thousands of transfixed users. Twitch is the most well-known platform, but it’s being rivalled by YouTube gaming.
Charismatic players can also make ad and subscriber revenue through podcasting, vlogging, or creating detailed game guides.
However, players can only make decent money by building a huge following and allowing ads to be run off the back of it. And due to the masses of competition, only the most popular commentators manage to make a living from such activities.
Tournament gaming – another way to make money solely from playing games, but you’ll have to be world-leading to beat the competition and win any cash prizes.
In-game currencies – these could be seen as evidence of players getting paid, but they are often redeemable only inside the platform and lack any real-world value.
One of the few exceptions to that rule is the Sims-esque SecondLife. In this online virtual world, players are able to get a job or set up digital businesses to sell clothes, property and everything in between for Linden Dollars, which are exchangeable for real world currency.
Amazingly, this really paid-off for one person, Anshe Chung, who became a millionaire via her SecondLife virtual assets.
Playtester – arguably the most sought-after way to make a living from gaming is by becoming a playtester. Its popularity makes for fierce competition, and jobs are offered only by multinational studios, or in piecemeal form by agencies.
Playtesting is also quite an isolated process, with no real opportunity to work directly with developers to co-create and promote games, or even interact with them in a positive way.
In the future, I imagine a system where players are financially rewarded for their contributions to the video games industry as a standard – a worker’s right. The fruits of their labour, such as additional content, will be protected by smart contracts, securing the ownership and licensing of such digital assets.
Eventually, skilled players will benefit from financial rewards offered for playing and promoting games, creating content of all kinds, and also for collaborating with developers. It’s a new model. Once it’s in place it will be possible for a player to make a good living, just by playing games.
Dean Anderson is co-founder of Gamestatix, an upcoming social platform for the co-creation of PC games that recognises, encourages and rewards user contribution, whilst giving game developers access to global pool of talent to efficiently generate, curate and promote their content. The company was founded in 2016 by Dean Anderson, Visar Statovci and Valon Statovci.
Gamestatix is currently preparing to launch a Token Sale – a form of crowdfunding for cryptocurrency and blockchain projects. www.gamestatix.com