Global Coastlines are Under Threat – How are UK Companies Helping to Save Them?

By Magda Nawrocka-Weekes, CCell.


We are now facing the reality of climate change. To help combat changes such as the increase in extreme weather events, and also to tackle other environmental threats such as plastic pollution, governments around the world have made a string of commitments to reduce carbon output, increase recycling and to find alternatives to single-use plastics. These commitments, however, are rarely kept.

Despite committing to cut greenhouse gas emissions to zero by 2050, the UK is still set to miss our carbon reduction targets in 2025 and 2030. Climate sceptics, like Trump and Bolsenaro, are actively undoing some of the gains made over the past decade, with the roll-back of environmental protection policies and a ramping up of intensive agricultural processes. They instead offer “hopes and prayers”, a useless commodity in a world on fire.

16-year-old Swedish climate change activist Greta Thunberg has told adults that the situation is such that she wants us to panic.

Amongst the panic, anxiety and fear, there is cause for hope. Success stories are abundant if you know where to look: Campaign groups have effectively lobbied for legislation, already reducing single-use plastics, new technologies are making energy cleaner and companies including startups are using their resources to help protect our coastlines.

What are UK entrepreneurs and UK companies doing to save global coastlines and sea life? Here are some examples to inspire you:


Halting Coastal Erosion

Rising sea levels and increasingly severe weather events, such as Hurricane Dorian, threaten to submerge millions of kilometres of coastline around the world. There are island communities that may be lost forever within the next 30 years, and the UK will not fare well against these changing conditions.

Fortunately, there are quick, simple and cheap solutions. For example, Huesker’s SoilTain coastal protection tubes. These are long tubes, made from a semi-permeable fabric, that are positioned along the coast and filled with a sand-water slurry mix. The water drains back into the sea, leaving only the sand behind. Acting like a wall of sandbags, a common flood preparation, these tubes provide immediate but short-term protection from erosion by waves. They can also be placed further from the shore where they act as a breakwater to incoming waves and storms. Here some marine flora and fauna can begin to grow on the tube structures, allowing them to achieve balance with the environment they are introduced to.

Another UK company working to protect global coastlines is CCell. They grow artificial reefs over a number of years, on which corals can proliferate. By passing a safe, low-voltage current through the seawater, minerals (mostly calcium carbonate) are drawn in and create a “natural concrete” around a steel structure, while helping coral to grow 2-3x times faster. In nature, coral reefs protect vast swathes of coastline and provide a habitat for 25% of marine life. CCell’s approach uses renewable wave energy for power, with a focus on boosting the local economy around beachfront businesses through eco-tourism, coral restoration, and local manufacturing. All of this while providing near-nature coastal protection.


Getting Hotels Involved

Beachfront businesses are acutely aware of the risk of coastal damage and pollution. Not only does pollution put people off visiting their beach but coastal erosion may literally cut the ground from under their feet.

Fortunately, some hotels and other businesses are taking action. The Watergate Bay Hotel in Cornwall, one area most reliant on coastal tourism, has made some dramatic changes to its operations. They now use 100% renewable energy and filter their pool water with UV to minimise chlorine use and also organise beach clean-ups to remove plastic and other pollution from the beach.

On a larger scale the Marriott and Intercontinental Hotel chains to reduce their use of single-use plastic bottles for their toiletry products. By switching to bulk dispensers, they have already prevented 170 tonnes of plastic from going to landfill and eventually ending up in our oceans.


Recycling Ocean Plastic

As well as coastal erosion and sea levels rising, the other indisputable issue affecting marine life is plastic. From the more apparent giant garbage patches in the Pacific Ocean to the discovery of microplastics, this form of pollution is everywhere we look.

A number of UK companies are helping to remove plastic by making it financially beneficial.

For example, Finisterre uses plastic recovered from the ocean and elsewhere to make their swimwear, using proceeds to support the charity Surfers Against Sewage, and raising awareness of microplastics through their fashion range. Another UK company, GANT, use only recycled ocean plastic in their clothing. Both provide a financial incentive to support ocean clean-up, help raise awareness, and allow customers to make ethical purchasing decisions.


Supporting charities/pressure groups

It is becoming increasingly easy, as a customer, to make environmentally conscious decisions. The improved availability of ocean-friendly options is due in part to consumers voting with their wallets, funding products and initiatives they genuinely believe in. However, on the other side of the coin, existing and startup businesses are wondering what they can do to help.

There are many ways to support environmental protection and raise awareness. Ecotricity not only delivery renewable energy and gas to their customers, but they have also partnered with Sea Shepherd, the largest marine protection charity in the world. When a customer switches to Ecotricity, the company donates up to £60 to Sea Shepherd to help protect marine life and clean up plastic from the ocean.

Entrepreneurs should start by considering the marine protection charities or pressure groups they could support. Ideally, ones that share their values and ethos, as well as ones that makes a demonstrable difference.

On a business-wide scale, there are other ways to make an impact. Looking into how a startup can reduce, reuse and recycle is something to build into your culture as your business develops. Is it possible to cut back on energy use and/or switch to a renewable supplier? Can the reuse of materials be encouraged, such as offering customers discounts when they return packaging? Perhaps investigate sourcing recycled ocean plastic for some products?

There are ways that every business from startup to international conglomerate can contribute to saving our global coastlines, reducing plastic pollution and protecting the environment.



Magda Nawrocka-Weekes is from CCell. She holds a degree in Biochemistry from Edinburgh and is passionate about sustainability and the power of the internet to effect change. CCell has developed fast-growing coral reefs that provide coastal protection, enhance marine ecosystems and promote tourism.



Climate change: Are you suffering from ‘eco-anxiety’? – BBC Three
The rise of eco-anxiety and how to come to terms with climate change | The Independent