How to become a best selling author

Abigail Horne has now bridged the gap of self-publishing and traditional publishing, shaking up the industry to help more people get the books that are in them, out and this year alone, she has helped over 100 people become best selling authors.


Abigail is an award-winning serial entrepreneur, multiple best-selling author and multiple 6 figure business owner who from personal anguish is encouraging us to capture our stories.  She is on a mission to help more people leave their legacy through sharing their stories and knowledge.


Here, she shares with us her journey, self-publishing advice and the heartfelt reason that she started this incredibly passionate and purpose-led business venture… Authors&Co created from a personal anguish of not capturing her Grandad’s legacy on paper…


Abigail said:
When my grandad’s cancer returned in his brain and we lost him within 3 weeks – I had lost my hero and my world fell apart…. the genetic specialist turned her screen to face me, showing me the cancers within my family tree, and the only thing running through my mind was, “Your diagram is rubbish!”  – there it was, a box containing my grandad’s name with a big red cross going all the way through it. Edward Hand – Deceased, Non-Hodgkins Lymphoma.  How was this his legacy?”  Ok, so I knew him, but in years to come is that all that future generations are going to know about this incredible man? My heart just sank, remembering the conversion I had with my grandad during his illness.


I remember proudly handed him a journal called, “Dear Grandad, From You To Me” and saying “I’ve bought you a gift Grand, I think we should fill it in together” – you simply go through a process of writing on each page answering the prompts which eventually fills the book with the author’s life story, their memories, knowledge, thoughts and wisdom, in their own words. I just wanted to cherish it forever not knowing what was around the corner. He smiled and said, “I will write in this, but not now…I’m not going anywhere just yet.” I understood, and “not now” just continued into his remission. He was given the all-clear and life was back to normal. The urgency had gone, the anxiety had passed and the book was put in a drawer. Twelve months later, with no warning, my grandad’s cancer returned in his brain and within 3 weeks I had lost my hero and my world fell apart. ‘How do I continue to face every day of my life without him? What would his advice for me be on getting married and having children of my own? What would he think of my career choices? What would he tell me to do when things get tough?’ I don’t even know. Because he isn’t here to ask… and he never got the book back out of the drawer. Blank page after blank page – it haunts me.

A year after he passed away, I gave birth to a beautiful baby boy, lovingly named after my grandad, Ted. He asks about him all the time and I will forever share my stories and my memories of him… but it’s not the same. I wish I could hand him my grandad’s book to be passed down through the generations so his memory would stay alive and intact forever. Those pages would have kept him immortal, his words and wisdom in written form to cherish, always.
That genetic appointment took place on October 2017 and eight weeks later, I launched Authors & Co with a heart filled with the desire that our legacy is far greater than any diagram.


Sharing our lives greatest moments, deepest thoughts and wisest teachings is not reserved for celebrities, it is for all of us. Publishing a book is not reserved for those who have their “Submission Accepted” by printing/publishing houses, it is for ALL of us.


The publishing landscape isn’t changing. It has already changed.  The digital disruption of self-publishing has made the lengthy two-year process of concept to creation outdated and a distant happy memory of the 19th century.

Self-publishing is now globally accepted and (can be) so financially lucrative that there are self-published authors who have refused even seven figure publishing deals with traditional publishers. Welcome to the era of social media and influencer marketing.

We have adhered to customs that have been time-honoured and handed down as “the right thing to do” but here’s the thing, just because it’s long standing doesn’t mean it’s right. It just means that was the only way, until someone came up with a new one.  According to the New York Times, Amazon Ebooks outsell Paperback Books. Read that’s again. We have switched from encyclopaedias to Ggoogle, from letters to WhatsApp’s and from the old publishing norm to a new one.

With print-on-demand options self-published authors no longer have to print hundreds of books and warehouse them in the garage. This efficient and economical way of putting your message into someone’s hands has allowed the author speed and a whole load of space to create.

Leaving our greatest legacy in book form is for each and everyone one of us, no exception. For too long we have gifted our personal power to an industry worth billions and let them have the final say on whether our story is worth printing. I am on a mission to shout loudly and say it’s time to take back your power, do what my grandad never got around to doing and leave a lasting legacy and impact within our world.

Now….not never. There’s a writer that lives inside each of us that’s purposeful and magnetic just waiting to be unleashed.”
Your past experiences may one day change someone’s life.


To find out more visit www. here you can find Abigail’s book ‘Brand Yourself Bestseller’ this explores the journey into the power and magnitude of what it means to spark magic in the world and leave a legacy. It will teach you to write and release that purpose within you and give you the skills that you need to become an author and leader that truly influences change in the world. “Are you ready to uncage your potential and become a magnet with your message?”