‘La Première’ Limited Edition DS 7 CROSSBACK

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Potential customers of DS 7 CROSSBACK are being given unprecedented early access to this new SUV by DS. ‘La Première’ Limited Edition DS 7 CROSSBACK will be first model delivered to customers from 2018 with a high-specification, which is only available to order in 2017, up until 31 December.

This highly-specified first edition model is available to review online via the DS brand website: www.DSautomobiles.co.ukwhere the specific vehicle choices can be configured and selected.  DS 7 CROSSBACK La Première, and the entire DS range, is also available for specific viewing in every detail exclusively with DS Virtual Vision – the very highest-quality virtual reality experience, the first of which is available now at the DS Urban Store at Westfield London, the high-class shopping centre at Shepherd’s Bush. With this innovation, customers will be able to use a headset to view in high quality definition the new SUV ‘full-size’ in 3D as part of a dynamic, interactive and captivating experience.

Orders can also be placed at a DS Store or DS Salon (part of the DS network of Dealerships), with or without a pre-configured specification with selected options or via the website. A dedicated online site: https://reservationlapremierefinance.ds7crossback.co.uk/ allows clients to configure the precise chosen specification and even make payment adjustments to personalise their preferred repayment terms.

DS 7 CROSSBACK La Première includes features of charismatic design with advanced technology; Elegant proportions, DS ACTIVE LED VISION, Hypnotic 3D rear lights and two 12-inch instrumentation screens with an innovative interface. French luxury know-how is clearly evident with the ‘Art Rubis’ leather upholstery interior trim – unique to La Première – with an obsession for detail and magnified interior roominess.

Cutting-edge equipment

This innovative approach goes hand-in-hand with the cutting-edge features of DS 7 CROSSBACK La Première with the latest technologies that will subsequently be available across the range: DS CONNECTED PILOT – paving the way for autonomous driving through Active Cruise Control and Lane Keeping Assist, DS NIGHT VISION – considerably improving visibility for driving at night, and DS ACTIVE SCAN SUSPENSION – the 21st  century DS suspension system, which uses a camera to anticipate bumps and undulations in the road for optimising ride comfort.

Distinctive styling

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DS 7 CROSSBACK La Première stands out for its chic, exclusive styling: an elegant, charismatic allure with a choice of colours; Cumulus Grey metallic, Pearl White or Perla Nera Black pearlescent contrasting with a unique Nappa leather upholstery in a shade called Art Rubis, for a deep, welcoming environment. The refined watchstrap leather design of the seats is accentuated by pearl top-stitching, and the Nappa leather features a patina effect. Further, the exclusive B.R.M R180 timepiece displays the colours of the interior environment, while the dashboard and protective floor mats carry La Première identity.

Reflecting an obsession for detail, touches of the characteristic Art Rubis shade can be seen on the vehicle’s exterior, on the DS monogram badging at the front, the badges on the side and even on the sculpted 20-inch ‘Paris’ gloss black Onyx diamond-cut alloy wheels. This Limited Edition model magnifies a wealth of specification highlights available on the new DS SUV range, which is set to delight its first drivers.

To ensure optimised dynamic performance, DS 7 CROSSBACK La Première is available with a choice of the two most powerful engines in the range: Diesel BlueHDi 180 S&S and Petrol THP 225 S&S, both mated to the latest new-generation Efficient Automatic Transmission with 8-speeds (EAT8).

In the UK, DS 7 CROSSBACK La Première is available with the choice of the two power units, one petrol, one diesel, both priced at £42,650 on-the-road and with every one carrying the number 1 badging.